How does animation invites the audience to view the world as a world of possibilities?
Mankind possess innate survival instinct to take control of his own destiny over the boundaries and fear imposed upon him by the world he lives in through the act of creating art that shares his own artistic interpretation of civilisations, society, individuals or even himself. Animation is an exceptional artistic medium that utilises space and time to give the illusion of life. As an artist, I believe in its potential to invite the audience think for themselves away from being influenced by the ‘repressive and dehumanising’ effect of capitalism. In this essay, I want to briefly explain the relationship between of the human condition and historical context within the narrative storytelling in animation which contribute to the evolution of genres in Animation. Then discuss in-depth about the role of commercial animation within the capitalist system; as a tool to reinforce the ‘manufacture of consent’; analysing the conventional use of semiotics within the mise-en-scene of …(An animated film from Disney)... and explaining why this convention has to be broken by independent animation directors who use experimental approach in order to share their own artistic interpretation regarding more abstract subject matters. Finally, investigate some of the animating techniques that contribute to the process of evolving and hybridising existing genres to leave the audience with psychological insight, or evoke a feeling of the state of mind and fulfil its function to invite the audience to contribute in the ongoing discourse in their everyday lives.
