Refined Essay Plan

Earlier on I did a general essay plan for Study Task 3, but as I got back to it, I feel that it does not give me a clear direction of the essay. After reading some sources and having a discussion with Mike earlier on, I have clearer ideas of the concepts of the Culture Industry. So, I decided to make a new and more refined essay plan which can guide me more effectively in writing the essay.

Aim of my essay

To Explore the relationship between the Culture Industry and Animation

Contextual Questions & Pointers

1. What does the concept of Culture Industry says?
2. Where does Animation sit on the culture hierarchy?
3. In what instances could Animation be considered as a product of the Culture Industry?
4. How does Animation promotes the Culture Industry?
5. What is the present situation like in the Animation Industry?
6. Is it diverting away from commercialised entertainment?
7. Consider the non-commercialised sector of Animation
8. Possibly talk about the democratisation on YouTube

Pointers

• What are the inherent traits of the product of Culture Industry?
• Define Low Culture and High Culture
• Based on that definition, derive where does Animation sit on the culture hierarchy. Consider the context it is placed on
• Relate the concept of aura and mystification to Animation
• Ease of mass access: Animation is not a tangible form of art, and it can be easily duplicated and distributed to the mass.
• It is undeniable that animation shows many resemblance to science. It is undergoing similar phase to the 'race to space'. Big animation studios, like Disney, Pixar, Dreamworks and Paramount, continuously develop cutting edge softwares and gadgets, which enhance the audience's animated feature films experience.
• Exclusivity of Animation: Take into account animations exclusively screened at animation or film festivals. It is not domesticated as long as no one uploaded it on video streaming sites like YouTube and Vimeo. There are people who are willing to pay to go to such events evidenced that Animations are valued and are still celebrated as works of art.
• Animation commissioned for The Animate Projects in the UK are exceptional and deemed to be worth-watching. The organisation places value on Animation by giving financial supports to talented animators in the UK.
•  Some modern animated film does not have to tell a story, it can be a reflection of an artist's vision through motion pictures. It does not have to be suggestive as well for people to value the animation. 
• Animation is just a medium for an artwork. People can use it creatively for anything, and there is neither rules nor restrictions to its usage just like any other art mediums.