The Context of Practice (COP) module made me more aware of
ethical practice by introducing philosophical concepts related to culture and
design. I have learnt that the design process is not just about making
impressive things for self-promotion as the process must effectively
communicate my response for a given brief to the audience. Although I found
reading academic articles challenging at first, the study tasks given during
seminar sessions helped me to familiarise with the language used in academic writing,
and ultimately, apply it to my written assignments. I really enjoyed reading
for COP because it gets me to evaluate deep concepts like Adorno's theory of
the Culture Industry and Freudian theory. Moreover, it makes me appreciate what
I have, and cut down unnecessary consumption despite all the temptations that
come from publicity.
We were told to choose a question and write an essay at the
beginning of the academic year, in which I choose a question about the
relationship between Animation and the Culture Industry. I wrote several drafts
to get to the final writing to ensure that the tone of voice in my essay is
appropriate to the concept being discussed in the essay. It is a painstaking
process of researching to develop a deep understanding of the concept of
Culture Industry, yet it is worthwhile since it allows me to consider different
perspectives about the concept and use it to critically analyse the animation
industry. The idea for my animated response through reading other essay by
Adorno titled 'How to Look at Television' in which he explained how the theory
of Culture Industry is structured to control the unconsciousness of the people,
to depoliticise them so that it maintains the status quo in the capitalist
society. I decided that motion graphic is the best way to present my visual
response because it has the capacity to clearly present the process of
animation, as a product of the Culture Industry, influence the mind of the
audiences who watched it. I am pleased with how my animation turns out as it is
my first time animating with After Effects, and I relied heavily on online
tutorials while doing it. As I am new to the software, the effects that I could
make is limited, hence I made some changes from the initial storyboarded idea as
I could not figure out how to make some of the effects. For instance, instead
of having a camera panning away from the audience and zooming into Walt Disney,
I made a ripple effect while Walt pops into the scene.
Procrastination would always be the most prominent issue
that I face when I was writing the essay. Although I like the module, it is
still hard for me to have the motivation to start work early, and it took me a
while before I get myself to start writing even though I know what I want to
discuss about in my essay. I need to be more disciplined and stick to my
schedule.
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