Main concepts:
(From Disrepresentation Now!)
- The process of representation is a problem because of its anti-revolutionary effect.
- It is common for designers to disregard their profession, denying the societal and political importance of Design.
- Designers should snap out of the mindset that design is made to impress because it is against the real purpose of a piece of design as functional entity which can be revolutionary.
(From The Vignelli Canon)
- The culture industry is made possible by designers and marketing people who disregard consumers as commodity. They look down on the masses by thinking that the masses have affinity towards superficial aesthetic in designs, while are indifferent towards intellectual elegance in designs. As a result, designers continue to manufacture such 'crude and vulgar design' for the sake of entertaining the masses.
- Emphasis on the importance of achieving 'the correct level of continuity'; all components of a design should be worked to achieve clarity in delivering the intended meaning to the audience.
- The intended meaning of an effective design have to be based on broad contextual research on the subject matter, not just based on the designer's instinct. It is also essential to take note of other rules so that the design shows consistency throughout.
- 'Appropriation - borrowing certain designs and 'transforming it by placing it in a different context' - is an acceptable creative process.
- 'Intellectual elegance' is designers' moral obligation and their form of respect to the society's needs.
- Design is more than just entertainment, it should have a clear purpose aimed to a precise target.
- Authenticity is not in the design, but in the new ideology the designer tries to put forth as he undergo the creative process.
(From Fuck Committees)
- The present creative industry is commercialised such that, now, the purpose of a creative process is to impress the audience with the end product.
- Trend propaganda is imposed through advertisements by media to the masses.
- The advertising culture caused designers' work to be disregarded as commodities.
- There are still hope to the future of design because there are still designers who are aware of the revolutionary attribute in the discipline of design.
Quotes:
(From Disrepresentation Now!)
- 'Every cause that is formulated outside a design context, and superficially imposed on a piece of design, is tendentious, representative, and thus reactionary, whether it deals with corporate interest or social causes.'
- 'The society of spectacle ... a world of representation and alienation.'
- 'denial and neglect of its own physical dimensions'
- 'The only way out of this representative illusion is through presentative culture.'
- 'What we need is a form of graphic design that is neither immoral or moral, but amoral; that is productive, not reproductive; that is constructive, not parasitic.'
- 'We believe that to focus on the physical dimensions of design, to create a piece of design as a functional entity, as an object in itself, is the most social and political act a designer can perform.'
(From The Vignelli Canon)
- '... there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses and therefore they supply the market with continuous flow of crude and vulgar design.'
- 'Vulgarity ... a blatant intention of a form of expression that purposely ignores and bypasses any form of established culture.'
- 'I think that we have to listen to what a thing wants to be rather than contrive it in to an arbitrary confinement. However, sometimes there may be other rules that one must follow to achieve the correct level of continuity.'
- 'During the post-modern time, the verb 'to be appropriate' assumed the meaning of borrowing something and transforming it by placing it in a different context. We could say that this kind of 'appropriation' when appropriate, could be done - just another way of solving a problem or expressing creativity.'
- 'Intellectual elegance is also our civic consciousness, our social responsibility, our sense of decency, our way of conceiving design, our moral imperative.'
- 'We are for a design that lasts, that responds to people's needs and to people's wants. We are for a design that is committed to a society that demands long lasting values. A society that earns the benefit of commodities and deserves respect and integrity.'
- '... transcends subjectivity and searches for objective values.'
- 'We strive for a Design that is centered on the message rather than the visual titilation.'
- 'What is new is not a graphic form but a way of thinking, a way of showing respect for history in a context that usually has zero understanding for these values.'
(From Fuck Committees)
- 'By now, virtually all media, architecture , product and graphic design have been freed from ideas, individual passion, and have been relegated to a role of corporate servitude, carrying out corporate strategies and increasing stock prices.'
- 'please target audiences'
- '... creative people have their work reduced to 'content' or 'intellectual property'.'
- 'There are very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future.'
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